The Motion Design industry relies heavily on freelance artists bordering on industry wide misclassification. Contract labor restricts employees access to benefits, collective bargaining, discrimination protections, and other worker’s rights afforded to full time employees.
Create a short animation advocating for unionization in the motion design industry to be distributed in professional networking groups
design direction
Founded in the wake of the Disney animators' strike of 1941, United Productions of America (UPA) pioneered limited animation techniques and defined the the look of Mid-Century Modern animation.
Using film grain and drop shadows to emulate the look of animating on physical celulloid film, our selected design style allows for fast paced production and nods to the history of union membership in our industry.
Using film grain and drop shadows to emulate the look of animating on physical celulloid film, our selected design style allows for fast paced production and nods to the history of union membership in our industry.
storyboards
animation process
Following in UPA’s footsetps, cel animation allowed us to begin production as fast as possible and gave us the flexibity required to create limited animation without fighting rigs. The original timeline was 3 weeks so animating on 3’s was a must to meet the quick turn around.
In the past, I’ve animated puppeted charcters and used cel for effects animation, but this was my first foray into character based cel animation. All those extracurricular figure drawing sessions were paying off!
In the past, I’ve animated puppeted charcters and used cel for effects animation, but this was my first foray into character based cel animation. All those extracurricular figure drawing sessions were paying off!
first pass
Art Director’s Notes
- Finalize all rough animation
- Line Boil on BG
- Film Grain should be on 1s not 3s
- Shadow animation should follow inverse-square law
- SFX
compositing
second pass
The second pass was made without the long days and nights required to finish the first pass. All notes were addressed and animation was ready for approval.
Art Director’s Notes
- Change expression on Union Members’ ending pose
Art Director’s Notes
- Change expression on Union Members’ ending pose